Imagine a place where stories are born not just from scripts, but from lines of code. A place where sunsets can be dialed in, cities can shift shapes, and forests appear at the blink of an AI-rendered eye. This isn’t science fiction. It’s happening in Tamil Nadu.
In a breathtaking announcement that merged technology, imagination, and tradition, SRAM & MRAM Group and Paradigm Pictures have unveiled plans for India’s most ambitious cinematic venture yet — a ₹3,000 crore Virtual Production Campus spread across 100 lush acres in the southern state.
The idea? To blend the soul of Indian storytelling with the speed of AI.
Unveiled at SRAM’s 30th anniversary gala in London, this vision is far more than a film studio — it’s the beginning of a digital revolution in cinema.
Here’s what makes it a unique initiative:
The campus will house massive LED volume stages, real-time AI rendering engines, and 4K wraparound immersive displays, creating a digital canvas where the only limit is imagination. Whether it’s a medieval castle or a Martian colony, creators can conjure it up instantly, with zero post-production hassles.
But this futuristic marvel doesn’t discard tradition. The creators are building realistic, full-scale sets of cities, villages, colleges, and hospitals, crafted to sync perfectly with virtual backdrops. The blend is so seamless, it’s hard to tell where the real ends and the digital begins.
And it’s green—literally and figuratively.
This mega-campus will run on solar energy and embrace modular construction, slashing waste and emissions by up to 80%. It’s a production model designed for the climate-conscious age.
But perhaps the most exciting part? Education.
Partnering with BAFTA-affiliated professionals and National Award-winning creators, a state-of-the-art training academy will emerge from the campus, grooming the next generation of visual effects artists, real-time filmmakers, and AI-driven storytellers.
Former MP M G Sekhar and Mr Vengateshwaran Sekhar of Sapthagiri Colleges are driving the strategic vision, ensuring education and industry grow hand-in-hand.
Legendary strategist Asish Pandit, with a rich lineage connected to Satyajit Ray’s cinematic heritage, is overseeing this masterpiece. For him, it’s personal: “We’re giving creators a universe where intelligence meets imagination. This is not just a project. It’s a movement.”
And this movement is big.
From augmented reality visitor experiences to secure digital content vaults, the campus is set to become a tourist hotspot, tech hub, and production powerhouse. Early estimates suggest over 10,000 jobs and ₹1,200 crore in annual economic activity.
Groundwork begins soon, with the first phase scheduled for delivery in 2026. And when it opens its doors, Tamil Nadu won’t just be another film destination—it’ll be the launchpad for the future of storytelling.
